Yesterday, an advertising campaign from lastminute.com appeared in the newspapers. To publicize their remodeled website, they offered a limited number of hotel rooms for only 10 euros, available only from 10 in the morning under the premise "if you fall asleep, you miss it".
The idea could have come out of the same creative agency that carries out the campaigns to Ryanair, and I was curious to know what hotels and cities were available and, of course, to publish a text about it as soon as possible.
At five to ten, I had already typed the web address in my browser and a few minutes later a banner appeared with the promise of being able to sleep with a budget of 10 euros, basically half of what a bed in a bedroom would cost me from any central European hostel.
The process to get the bargain was as simple as clicking on the banner, accessing a list of hotels that participated in the promotion, and conducting a search of the dates that interest us (limited to the period between December and February) and filtering the results by price.
So I click on the banner, which already shows the names of several Irish cities, I hope the list of hotels appears and this is what greets me from the screen:
My joy in a well…
As I am not a professional computer, I do not know if the problem was in my browser (Firefox 3.0.4, Chrome 0.3.54.9), my operating system, the connection, the page itself (as recently happened to the always Ryanair news) or if is that the page died successfully and could not support the expected increase in visits.
Isn't it frustrating?